Motivational Speaker Don Shapiro shows why customer value is the key to growth
Why do strategies that are successful for some firms turn into abysmal failures for others? What links all successful strategies together is customer value. What links all successful sales and marketing efforts and even individual selling success together is customer value.
Don Shapiro has been studying how customers figure out what they value and use this to decide what they buy for three decades. His discoveries explain why sales are made or lost, why offerings succeed or fail, and why marketing strategies help companies grow or hinder their growth.
Only the customer can define value
The customer’s perceptions of value determine what they will buy, what they won’t buy, what they will pay a profitable price for, and what they won’t buy at any price. What customers will buy at a profitable price is the one thing that can consistently help companies make the best choices about strategies, products and services. When customer value drives strategy, firms can grow faster, generate higher profits and deliver better shareholder value.
Don’s high energy, fun and interactive program can help executives, managers, marketers and salespeople to understand how their customers figure out value, use it to buy, and how this knowledge can help them improve their sales and profits.
When Don Shapiro speaks, everyone learns, laughs and leaves inspired
Don has inspired hundreds of audiences in over 33 industries and sectors including non-profits and even those who work in the juvenile prison system. His memorable approach uses stories and examples to bring home core messages that people will remember for years. Your group will laugh, reflect, and deeply feel this message. They will be able to immediately apply these ideas the moment the speech ends.