Don Shapiro started his management career with Lawry's Restaurants famous for Lawry's The Prime Rib. In his speeches and workshops, he shares a story about how Lawry's found a way to turn a cup of coffee served at the end of the dinner into a merchandising and marketing phenomena that helped spread word of mouth about the restaurant. The lesson from this story can be applied to any business...even manufacturing, technology and B2B service.
What "gongs" can you create to make your value more visible to your customers?
Don Shapiro shares his original discoveries about how customers figure out their perceptions of value and what causes that value to rise and fall ...
Every company seems to measure its growth success by whether it can increase sales. Yet even companies that show double digit sales growth may not be performing well. There is a much better measure of how successful a firm is at growing its revenue than its own increase in sales. Revenue Detective Don Shapiro talks about the most important measurement to evaluate if a company is really performing well and growing its market share.
View Don Shapiro's Speakers Brochure with Video about Making The Value Visible
Schedule a phone conversation with Don Shapiro, President of First Concepts Consultants, Inc., to answer your questions and explore how a ...
Revenue Detective Don Shapiro of First Concepts Consultants talks about the increasing margin and price pressure many companies face today and the need to find more hidden value that could help close the sale at a profitable price. One of the best ways to increase sales is by raising the customer's perceptions of value by finding hidden value.
View Don Shapiro's Speaker's Brochure with Video about Making The Value Visible
Schedule a phone conversation with Don Shapiro, President of First Concepts Consultants, Inc., to answer your questions and explore how a Revenue Investigation could help ...