About

First Concepts Consultants, Inc.

A Management and Marketing Consulting Practice

Bold Concepts, Creative Thinking and People

As Revenue Detectives, First Concepts Consultants has helped organizations in over 30 different industries increase their sales and improve their relationship with their market. By marrying its investigative methods with the best practices in sales, marketing, and strategy, First Concepts identifies how firms can increase their revenue and speed up their rate of growth. This consulting approach is customized for each client, offering and market. These investigations have led to a research study on why people buy that has helped salespeople increase their sales. First Concepts offers sales training and reinforcement to implement these research results.

Don Shapiro

President &  Founder, First Concepts Consultants, Inc.

“Don Shapiro is the guy that asked the questions no one else ever ask”

Don Shapiro President, First Concepts

As a management and marketing consultant, Revenue Detective Don Shapiro has assisted firms in 30 different industries to improve strategy, marketing, sales and to address change since 1985. He is known as the guy “who asks the questions that no one else ever asked.”  A curious nature, a passion for uncovering what causes things to happen and a creative spirit has lead him to make many discoveries about why people buy, how people figure out perceived value, new marketing concepts, and the relationship of strategy and structure.

Besides investigating revenue challenges and opportunities, Don is also an accomplished speaker and sales trainer. For over 40 years, he has been inspiring and entertaining audiences with his unique insights.

Prior to founding First Concepts, he was a chain restaurant executive and spent several years in sales and marketing for a national distributor of bicycles as well as commercial real estate. Some of the industries he has helped include restaurant chains, manufacturing, pharmaceuticals, auto parts, high voltage relays, technology, hair care products, greeting cards, employment services, memorial parks, florists, pest control services and construction just to mention a few.

Don Shapiro is an author who loves to write. Besides the two blogs he writes on www.firstconcepts.com, he is a regular contributor for The Lead Change Group (www.leadchangegroup.com). He is also writing a book for salespeople and sales management, “The ABC’s Of Why People Buy,” based on his three decades of research in observing salespeople.

Don is a graduate of the Executive Development Program at the UCLA Anderson School of Management and did his undergraduate work in business and communications at California State University Northridge. For 15 years, he was a member of the Sales and Marketing Executives Association of Los Angeles and served on their Board of Directors. For 8 years, he was a volunteer Big Brother and served on their Board of Directors.