About

First Concepts Consultants, Inc.

A Sales, Marketing and Management Consulting Practice

Bold Concepts About What Customer’s Value

First Concepts helps companies find more ways to increase their sales, margins and market share. As Revenue Detectives, they discover what’s going on inside the mind of customers that what would cause more customers to say yes more often at profitable prices. Through their original research on how customers figure out value and what causes that value to rise and fall, First Concepts helps salespeople close more sales, service people retain more customers and companies improve their brand image, competitive position and go to market strategies.

Don Shapiro

President &  Founder, First Concepts Consultants, Inc.

“Don Shapiro is the guy that asked the questions no one else ever ask”

Don Shapiro President, First Concepts

As a sales, marketing and management consultant, Revenue Detective Don Shapiro has assisted firms in 30 different industries to improve strategy, marketing, sales and to address change since 1985. He is known as the guy “who asks the questions that no one else ever asked.”  A curious nature, a passion for uncovering what causes things to happen and a creative spirit has lead him to make many discoveries about why people buy, how people figure out perceived value, new marketing concepts, and the relationship of strategy and structure.

Besides investigating revenue challenges and opportunities, Don is also an accomplished speaker and trainer. For over 40 years, he has been inspiring and entertaining audiences with his unique insights. See his Speaker’s Brochure.

Prior to founding First Concepts, he was a chain restaurant executive and spent several years in sales and marketing for a national distributor of bicycles as well as commercial real estate. Some of the industries he has helped include restaurant chains, manufacturing, pharmaceuticals, auto parts, high voltage relays, technology, hair care products, greeting cards, employment services, memorial parks, florists, pest control services and construction just to mention a few.

Don Shapiro is an author who loves to write. Besides the two blogs he writes on First Concepts website, he is a regular contributor for The Lead Change Group. He is one of 21 co-authors of the Lead Change Group’s new book “The Character-Based Leader…Instigating A Leadership Revolution…One Person At A Time” which is being released in late September, 2012.

Don is a graduate of the Executive Development Program at the UCLA Anderson School of Management and did his undergraduate work in business and communications at California State University Northridge. For 15 years, he was a member of the Sales and Marketing Executives Association of Los Angeles and served on their Board of Directors. For 8 years, he was a volunteer Big Brother and served on their Board of Directors.